TVC advertising offers a powerful platform to reach a vast audience. With a wide range of channels and programming options, advertisers can target specific demographics, interests, and behaviors. TV ads provide high brand visibility, recall, and emotional connection, making them ideal for businesses seeking to build brand awareness, drive sales, and create a lasting impression on a massive scale.
High Quality Video
10 - 30 Sec
Depends on your Ads
20 - 30Days
India
Our CPA company has an extensive database of talented actors, models, and influencers across India. We follow a rigorous casting process, which includes:
– Understanding your brand requirements and target audience
– Shortlisting talent based on their experience, skills, and suitability
– Conducting auditions and callbacks to find the perfect fit
– Negotiating talent fees and securing their availability
Our team has an in-depth knowledge of various locations across India, including urban and rural areas. We:
– Understand your script requirements and location needs
– Scout and recommend suitable locations based on accessibility, logistics, and budget
– Manage location permits, permissions, and fees
– Ensure seamless coordination with local authorities and vendors
Our CPA company has a robust production management system in place, which includes:
– Coordinating with equipment rental companies to ensure the best quality equipment
– Hiring experienced crew members, including directors, cinematographers, and lighting and sound technicians
– Creating detailed shooting schedules and shot lists
– Managing budget and resources to ensure efficient production
We have a rigorous quality control process in place, which includes:
– Regular monitoring of production progress and quality
– Conducting thorough reviews of footage and editing
– Ensuring compliance with brand guidelines and regulatory requirements
– Delivering the final product on time and within budget
Our CPA company provides comprehensive post-production support, including:
– Editing and visual effects
– Sound design and music composition
– Color grading and finalization
– Delivery of the final ad in various formats (e.g., HD, SD, digital)
– Assistance with ad distribution and broadcast coordination
To measure the effectiveness of your TV ad campaign in India, track metrics like:
– Gross Rating Points (GRPs)
– Target Rating Points (TRPs)
– Reach and frequency
– Ad recall and brand awareness
– Sales lift and ROI analysis
Use tools like BARC (Broadcast Audience Research Council) data and market research reports to evaluate your campaign’s success.
India offers various TV ad formats, including:
– 10-second to 60-second ad spots
– Sponsorships and integrations
– Product placements
– Branded content and shows
– Interactive ads and contests
Choose formats that align with your brand objectives, target audience, and budget. For example, sponsorships and integrations can be effective for brand awareness, while product placements can drive sales.
To ensure compliance with Indian regulations, follow these steps:
– Familiarize yourself with the Advertising Standards Council of India (ASCI) guidelines and the Indian Broadcasting Foundation (IBF) code.
– Ensure your ad content is not misleading, offensive, or infringing on intellectual property rights.
– Obtain necessary permissions and clearances for copyrighted material.
– Comply with regulations related to advertising to children, tobacco, and liquor products.
Working with CPA company offers a one-stop-shop solution, providing casting, production, and advertising services under one roof. This streamlines the process, saves time, and reduces costs.

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